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Gretchen Rubin’s groundbreaking framework, The Four Tendencies, revolutionized how I think about personality types and habit formation, so I was thrilled to have an in-depth conversation with her about it. As the bestselling author of The Four Tendencies, Rubin has transformed our understanding of how different people respond to expectations, providing invaluable insights into motivation, […]

Most business plan executive summaries fail because they focus on irrelevant details and lose investors’ attention in the opening lines. In this post, we’ll break down how to craft an executive summary that gets results, covering all the essential components, sharing real-world examples, and providing a ready-to-use template for you to start right away. Core […]

In this post, we’ll show you exactly how to price your online course, walk you through how we priced some of our own products here at IWT, and give you some tips on how to raise your prices in future launches. How to Price Your Online Course Here at IWT, we use this Taxonomy of […]

Deciding between TikTok and YouTube can feel overwhelming. Here, we’ll explore what it takes to succeed on both platforms, helping you determine which aligns better with your goals and resources. How to Decide Between TikTok and Youtube If you’re aiming for rapid growth and can commit to daily, trend-driven content, TikTok is the way to […]