Grow Your Business

  Emails blasts — generic messages that go out to a broad audience — are okay if you need to announce that the toilet in the office bathroom is clogged. But they’re not okay if you want to build a list of highly engaged readers and customers.     Who wants to read a random […]

Every beginner entrepreneur can relate to the fantasy of just closing our eyes, pressing a magic Easy button, and — voila, our new product is launched and is a hit! But hold on, what does a “successful” information product launch even look like? Six figures? Seven figures maybe? Oodles of paying customers (like 1,430 of them)? […]

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers. Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity […]

A product description describes what your product does, how it solves your customer’s problem, and overall why the customer should give a hoot about it. That’s all, folks. Writing copy that connects with your customers and moves them beyond a product’s price and features. This is you reaching into the minds of your customers, taking […]